Build. Win.
Start selling.

Join the challenge to
create and market your cognitive solution with IBM PartnerWorld.

Watson Logo

In 2016, IBMers all over the world teamed up to invent new products, services and ways of working through a global Cognitive Build. Now it’s your turn to take up the challenge—and fuel your business in the process.

IBM Watson Build is a challenge that gives you exclusive education and resources to develop and bring to market a cognitive solution. Redefine what your organization can do while activating new opportunities and immense, untapped value for your customers. Win the challenge and we will work with you to place your solution on IBM Marketplace.


Imagine it.

Starting with a hands-on workshop led by IBM Watson experts, learn the essentials of Watson APIs, the rules of the challenge and the process for developing your idea and building the business case for it.


Build it.

Selected ideas will progress to the build phase, with participants gaining access to business mentors and cognitive specialists who will help them bring their concepts to life as working prototypes.

to win.

Following in-person presentations to a panel of judges, the winning Business Partner will gain global exposure on IBM Marketplace along with one-on-one marketing consulting services, IBM promotion and more.



The best solutions
will earn
big rewards.*


winner gets

winner gets

  • Feature article placement on the Think Cognitive newsroom
  • Listed on the IBM Marketplace
  • IBM Marketing Consultation
  • Promoted at IBM World of Watson and other communication opportunities
  • Watson Build award winner mark and crystal


each get

each get

  • Feature article placement on the Think Cognitive newsroom
  • Listed on the IBM Marketplace
  • Promoted at IBM World of Watson and other communication opportunities
  • Watson Build award finalist mark and crystal


*See Watson Build terms and conditions here


Round 1

Feb 14



Round 2

May 29



Round 3




Who’s eligible?

All IBM Business Partners who are members of the IBM PartnerWorld Program are eligible to submit a solution.

Not a member of PartnerWorld yet? Start here.

IBM reserves the right to decline any submission from any Business Partner who is not in good standing with their IBM PartnerWorld or IBM Business Partner agreements.

Where should I start, and where can I find more resources?

The challenge overview is a good place to start, and we encourage you to review the featured solutions for examples of cognitive solutions built using Watson APIs.

Will there be local workshops?

Yes, there are a number of local workshops. To find the workshop closest to you, please review the calendar page.

What type of solution can I submit?

Your business case must be for a cognitive solution, must use Watson Developer Cloud APIs and must focus on industry or domain-specific solutions. Your solution should have relevance to customers and measurable market value, solving real customer problems.

Why should I participate? How will this help me grow my business?

The cognitive solutions market represents a tremendous growth opportunity for Business Partners who provide solutions with cognitive capabilities. According to IDC, by 2020 global cognitive/AI spending will reach $47 billion. This spend will come from many industries, of which the top 3 are Banking (19%), Retail (18%) and Healthcare (11%).

Watson Build Workshop

Start your Watson Build on the right foot.

IBM Design Thinking

Explore IBM’s approach to problem-solving.


Access some essentials for collaboration, planning and development.

Ready for the challenge?
Enter to compete now.