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IBM Software Executive Corner

Showcase your success for free!

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Success sells. And, your solution may be profiled in a full-color, two-page case study brochure IBM will create at no charge to you. It’s yours to use in sales calls, at trade shows and on your website.

References from you and our clients are among the most effective marketing tools for promoting solutions and demonstrating value. Thousands of prospective clients, IBM sales representatives, and fellow IBM Business Partners from around the world leverage the IBM Reference Database on a regular basis. If you are not, you should! In a recent IBM Sales Value Survey, 80 percent of IBM sellers said that client references are their most important asset.

Prospective clients can learn from the business challenges your existing customers faced and see precisely how you helped resolve these issues. They also create opportunities for you to be viewed as an industry leader, build a professional network and stand out in today's competitive marketplace.

Take it to higher level and submit a Smarter Planet reference showcasing the intelligence infused into systems and processes that make the world work. These references illustrate a business view that highlights new insights, business actions and decisions, and true outcomes based on real, measurable results.

Each Smarter Planet reference demonstrates how our planet is becoming more intelligent, instrumented and interconnected — What we call the three I’s — and how it’s happening through your IBM-based solutions. In fact, Smarter Planet references must contain a strong presence of IBM software and exhibit characteristics of all three I’s: Instrumented, Interconnected, Intelligent.

Smarter Planet references help you:

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Remember, Smarter Planet references are an incredibly powerful endorsement of your skills and the value you deliver. They tell a compelling story of how together we are delivering game-changing innovations and each reference tells the story of a Smarter Planet solution — one that’s instrumented, interconnected and intelligent.

Continued success,

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Mark Register
Vice President
Software Business Partners and Midmarket
IBM Software Group

Twitter: @markregister

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