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IBM Software Executive Corner

More ways to grow your business easier and faster!

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The As a successful technology company, we’re sure you know how important it is to make marketing part of your business plan each quarter. We also know that you look to IBM to evolve and announce marketing benefits that will help you grow your business – faster and easier. Below are two ways to help you increase your pipeline and market reach!

A new model of campaign delivery: Ready to Execute campaigns
Comprehensive marketing campaigns are increasingly important with the advent of social media and other digital marketing elements. To ensure a consistent experience for prospects and customers, connection points need to be made across the marketing mix. In support of this direction, IBM has launched a new model of delivery: Ready to Execute campaigns.

Ready to Execute campaigns can be used as-is, or modified where needed, to allow for rapid execution. These campaigns provide nurture strategies with supporting multi-touch e-mails, telemarketing scripts, digital content and compelling customer offers. Over 50 Ready to Execute campaigns will be available by the end of July. For more information, please visit IBM Co-Marketing Center (CMC), Software Ready to Execute Campaigns, or Midmarket Ready to Execute Campaigns.

IBM Business Partner Locator - Want more Business? Make sure clients and IBM sales teams can find you!
With almost a million visits per year, the recently improved IBM Business Partner Locator is used by potential clients, IBM sales teams, and other Business Partners. The tool allows you to locate other IBM Business Partners you can team with that have the specific skills and capabilities you seek.

Recently the IBM Business Partner Locator tool has been updated and now includes:

Use the tool yourself to find another Business Partner to team with! For others to find you simply ensure your profile and certifications are up to date. If you need assistance in checking or updating your company profile, please contact PartnerWorld member services.

I encourage you to leverage the valuable benefits available to you through your PartnerWorld membership and please reach out to your IBM representative with your feedback and questions.

Continued success,

Mark Register signature

Mark Register
Vice President
Software Business Partners and Midmarket
IBM Software Group

Twitter: @markregister

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