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IBM Software Executive Corner

New ways to help you increase profitability

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Three additional ways to stay competitive:
1). take advantage of the exploding social platform market - new skills and insights from IBM executives that will help you
2). improved You Pass, We Pay benefits offered through the Value Package to help you become more profitable
3). plan to attend conferences early and take advantage of discounted registration and sponsorship fee's

The success of your business is social
With e-business our use of the Internet has transformed how we do business forever. We have progressed from surfing to selling, from browsing to buying. Online sales now account for anywhere from 10% to 90% in many industries*. We are entering the next major transformational wave: from social media to social business – from "liking" to leading. For the bold, it is an opportunity to create a lasting competitive advantage - to unleash innovation through a smarter workforce, and to delight customers by creating exceptional customer experiences.

The enterprise social platforms market is expected to reach $99 billion by 2015**. How can you, as an IBM Business Partner, participate in this rapidly growing opportunity and help your clients' business leaders tap into the power of social to drive real business value? On 13 September 2012 at 1 p.m. Eastern Time (ET), join IBM and InformationWeek executives for one hour at this live event via simulcast as we explore the changing face of business at this exclusive leadership summit. Register yourself and your clients today! (link resides outside of

Value Package benefit enhancement – You ask, we deliver
"IBM’s PartnerWorld Value Package has been tremendously helpful for Prolifics over our 12 year partnership with IBM. For Prolifics employees who hold more than 250 IBM certifications, reimbursement for test fees is a huge plus."
— Robyn Dixon, Strategic Alliance Manager, Prolifics

The Value Package is already getting great reviews, but we asked you how it can be better and based on your feedback we have enhanced the You Pass, We Pay benefit! Now, all new technical certifications and technical mastery exams reimbursed through You Pass, We Pay will be added to the eligible list as soon as they are released worldwide allowing you to take advantage of more reimbursement opportunities – sooner.

Learn more about the Value Package benefits and You Pass, We Pay on the PartnerWorld website. Be sure and view all of the testimonials from satisfied Business Partners.

Register before 31 August for Information On Demand 2012 and save $$
Early bird registrations and sponsorship rates are ending on Fri, 31 August 2012 for Information On Demand 2012 (21 October 2012 – 25 October 2012 in Las Vegas). Don't miss your final opportunity to take advantage of the savings.

Continued success,

Mark Register signature

Mark Register
Vice President
Software Business Partners and Midmarket
IBM Software Group

Twitter: @markregister

* Source: US Census data; ** Source: IBM Market Insights, 2012

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