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IBM Channel Value Rewards (CVR) Primary Support Provider

A Primary Support Provider is an IBM Business Partner approved as a VAR or Solution Provider Remarketer Type for one or more product groups under the IBM Business Partner Agreement (BPA). For complete details about the required Value-Add-Reseller or Solution Provider reselling Remarketer type under the IBM BPA for CVR, review the IBM Business Partner Agreement for Channel Value Rewards available on the IBM Channel Value Rewards website.

A Primary Support Provider must:

Participation in the Primary Support Provider option requires a separate program application (Support Plan), and approval by an IBM Primary Support Provider Channel Support Manager.

Apply for IBM Channel Value Rewards Support Provider

  • twisty toggle image General application instructions:

    You must apply using the instructions provided for each product group. The CVR Support Provider operations guide provides the specific participation requirements and how to demonstrate they are met.

    During the application process you must choose the product group and remarketer type for which you are applying. This must be done in every country in which you wish to conduct business and have a PartnerWorld membership record.

    You should consider purchasing the value package, a bundle of benefits that will help you effectively develop, sell and deploy CVR product groups. The benefits include access to IBM Software, pre deployment technical support, and reimbursement for select classes and tests that lead to IBM certification.


General questions about the Primary Support Provider offering can be posted to the CVR Primary Support Provider (CVR PSP) on IBM developerWorks.

Authorized Primary Support Providers can also register on the Primary Support Provider--Authorized SP Only Community to share information and collaborate on matters specific to the PSP offering with other PSP's and IBM'ers.

Support Plan

Applicants must complete the Primary Support Provider Support Plan. The Support Plan will detail your support offerings value add statement, detail your product certified support resources and helpdesk operational resources.

The Support Plan must be approved by IBM Channel Support Management. It is highly recommended to discuss the Support Plan requirements with a Channel Support Manager prior to starting the application process.

Complete the Support Plan (XLSX, 27KB)

Support Provider handbook


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