Associated Brand or category: Industry Solutions

IBM announced the acquisition of Xtify Inc., a leading provider of cloud-based mobile messaging tools that help organizations improve mobile sales, drive in-store traffic and engage customers with personalized offers.

The acquisition will help extend IBM’s mobile capabilities to digital marketers across all industries ranging from retail to citizen engagement in the public sector through cloud-based services.

Xtify will expand IBM’s Smarter Commerce initiative providing campaign creation, personalized content, dynamic real-time segmentation and analytics for all mobile devices and browsers. The technology is designed to help companies engage, convert and retain mobile application users and site visitors. Xtify’s cloud-based campaign management platform notifies mobile consumers when new content and promotions are available – helping businesses deepen connections with their customers.

Authorized product group: Enterprise Marketing Management

Announced on 3 Oct 2013

Closed on 3 Oct 2013

Transfer of Business in 1 Apr 2014*

Planned Availability on 24 Feb 2014

* Dates are subject to change based on needs of the business.