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WebSphere Monthly Update

Websphere
Five minutes. Five topics.

3Q Sales and Marketing Plays

Topic #1 - 2 New WebSphere plays added

To assist you in identifying and progressing leads, WebSphere offers 2 new sales and marketing plays for the third quarter of 2012 along side 2 existing plays. The new plays cover Business Process Management and Datapower. Each play provides information on:

Use these 3Q 2012 sales and marketing plays to help you build pipeline and close sales.

IBM PureApplication System

Topic #2 - Sales and Technical Sales Mastery v1 tests are now available

IBM PureApplication System is specifically designed and tuned for transactional web and database applications. With the PureApplication System, you can expect a workload-aware, flexible platform that is designed to be easy to deploy, customize, safeguard and manage. Whether yours is a traditional or a Private Cloud environment, IBM PureApplication System can provide you with superior IT economics. Provision your own patterns of software, middleware and virtual system resources within an innovative framework that is shaped by IT best practices and industry standards.

In order to resell the IBM PureApplication System and participate in the various incentive programs a Business Partner must earn one IBM PureApplication System Sales and two IBM PureApplication System Technical Sales Mastery.

The test details and study materials for the IBM PureApplication System Sales Mastery test v1 and IBM PureApplication System Technical Sales Mastery test v1 are now available.

Product Announcements from Impact 2012

Topic #3 – PureSystems, Mobile and Core Capabilities Announcements

Many new and enhanced product offerings were announced at Impact and focused on three key areas:

IBM PureSystems: IBM is already putting PureSystems to work for our ecosystem of Business Partners and customers via a new breed of software called Patterns of Expertise. These patterns are designed to radically streamline the set-up and management of hardware and software resources.

PureSystems is the first system to integrate server, storage, networking, and platform middleware resources into a secure and simple-to-manage system featuring "built-in expertise" - the bottling up, delivery, and automation of decades of IBM's client engagements, established best practices, innovative thinking, and industry leadership. Find out more.

Mobile: IBM unveiled it's first Mobile Foundation. Made up of IBM software and services, Mobile Foundation spans application development to device management and security, and integration. According to IBM studies, this market opportunity will be more than $36B by 2015. IBM has been steadily investing in this space through acquisitions such as Worklight, BigFix, and Cast Iron, as well as our own organic Research and Development. Read the IBM press release.

Updates to core capabilities: IBM continues to deliver new core capabilities our customers rely on. The Application and Integration Middleware (AIM) platform continues to evolve as our clients needs change and grow. Updates include new capabilities for business process management, decision management, Cast Iron Live for APIs, and WebSphere Application Server. Read the details.

On PartnerWorld you can access the sales kits and ibm.com pages for many of the product announcements.

Impact Business Partner Summit general session

Topic #4 - video replay available on PartnerWorld

Didn't make it to the Business Partner Summit at Impact? Or want to pass along the information delivered during the Summit general session to your colleagues? The Summit general session can now be viewed via video on PartnerWorld. Hear Dave Wilson discuss ways to drive revenue; Marie Wieck discuss the product announcements made at Impact,; the Business Partner panel discuss today's challenges in the market and how they have addressed them; and, see the 2012 Award winners announced. You can also download the presentations for many of the Summit breakout sessions.

View the Business Partner Summit video and access presentations

Selected WebSphere products moving from Open to Authorized Distribution July 1, 2012

#5 Topic - Actions required to continue to resell

IBM is committed to supporting an ecosystem of skilled IBM Business Partners. In support of that commitment, IBM will be moving several products from Open distribution to Software Value Plus (SVP) Authorized distribution.

Effective July 1, 2012, the following products are moving from WebSphere Open Distribution to WebSphere Core Authorized Distribution:

There is no action required for IBM Business Partners already SVP Authorized for the WebSphere Core authorization group. IBM Business Partners who are not SVP Authorized for WebSphere Core authorization group, should complete the Software Value Plus requirements including technical and sales skills.

In addition, the following product is moving from Open Distribution to WebSphere Business Process Management Authorized Distribution:

There is no action required for IBM Business Partners already SVP Authorized for the WebSphere Business Process Management authorization group. IBM Business Partners who are not SVP Authorized for the WebSphere Business Process Management authorization group, should complete the Software Value Plus requirements including technical and sales skills.

Please visit the IBM Software Value Plus page for more information. The complete list of products and to which authorized Products Groups they are moving may be found here (PDF, 29KB).

Please note, after July 1, 2012, you must be authorized to continue selling these products. Start working on your certification now, so you'll be ready to sell after that date. If you have questions or require assistance, please contact your IBM Channel Representative or PartnerWorld Contact Services.

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