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WebSphere Monthly Update

Five minutes. Five topics.

Ready to Execute Marketing Campaigns

Topic #1 - 3 WebSphere Campaigns Available Today

Today, social media and digital marketing have become key components of an effective marketing campaign. To assist you in leveraging those as well as other demand generation tactics in a cohesive manner, IBM is extending its Ready-to-Execute campaigns to our Business Partners. Used by IBM to reach our direct customers, this approach provides, in one complete package, nurturing strategies that include multi-touch e-mails, telemarketing scripts, digital strategies, compelling offers and more.

WebSphere focused campaigns currently available include:

More campaigns will be added in the future. Each of the campaigns is loaded into the IBM Co-Marketing Center (CMC) (link resides outside of and has key Search keywords. Use the Search function in the CMC to find the individual campaigns.

3Q Sales and Marketing Plays

Topic #2 - 2 New WebSphere plays added

To assist you in identifying and progressing leads, WebSphere offers 2 new sales and marketing plays for the third quarter of 2012 along side 2 existing plays. The new plays cover Business Process Management and Datapower. Each play provides information on:

Use these 3Q 2012 sales and marketing plays to help you build pipeline and close sales.

WebSphere Business Partner Profit and Grow Call Series

Topic #3 - The New SOA: How to Drive New Business Opportunities

The rise of new capabilities and computing models like Mobile and Cloud has resulted in a new wave of interactions. Technology is moving ever closer to the heart of your business and your architecture has never been more important for driving better business outcomes. Ever evolving, a service oriented architectural approach delivers the loose coupling, abstraction, and reusability necessary to succeed in this era of ubiquitous transactions. In fact, according to IDC, the SOA market is projected to grow to $24.4B by 2015 with a compounded annual growth rate (CAGR) of 24%.

Are you getting your share of this opportunity? Attend this session to learn tangible tactics for embedding service oriented principles in your key initiatives, helping you to win with the "new" SOA.

Topics covered will include:

Americas and Europe time zones

Date: Wednesday, July 11, 2012
Time: 11:00am - 12:00pm (Eastern Daylight Time) / 5:00pm - 6:00pm (Central European Summer Time)

AP and Japan time zones

Date: Wednesday, July 11, 2012
Time: 10:00am - 11:00am (China Standard Time) / 7:30am - 8:30am (India Standard Time)
Note: this call takes place on June 12 at 10:00pm (Eastern Daylight Time)

IBM Business Agility iPad app

Topic #4 - Quick access to WebSphere assets

Would you like the easiest and quickest access to the most recent IBM WebSphere assets? Look no more. The IBM Business Agility iPad application is now available. As previewed at Impact 2012, this simple yet powerful tool can help you navigate the WebSphere portfolio and prepare you for impactful, engaging and interactive discussions with your customers. The app features intuitive navigation with multimedia content including--presentations, videos, case studies and white boards--personalization, dynamic updates and more. See it in action (link resides outside of or download it today from the Apple iTunes AppStore (link resides outside of

Replay: What's new in Worklight v5.0 and IBM Worklight pricing

Topic #5 - Overview webinar for Business Partners

Access the replay to hear Rich Herold, Worldwide Worklight Integration Sales Executive, and Erwan Paccard, Product Manager, IBM Mobile Foundation Platform talk about the IBM Mobile Foundation and IBM Worklight V5.0. The presentation and transcript are also available.

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