The challenge

  • Delivering value-adding solutions and software to your customers

The benefits

  • An initiative that financially rewards you for integrating IBM middleware with your software solutions
  • Offering is stackable with the family of Channel Value Rewards (CVR)

The solution

  • Greater potential profit when you sell IBM authorized software products together with your value-adding solutions

What's new

  • New! Value Advantage Plus is renamed Channel Value Rewards – Solutions (Value Advantage Plus) effective April 10, 2017
  • New! Value Advantage Plus for Government Sales transitioned to CVR – Software Sales effective April 10, 2017
  • New! IBM will be making significant simplification enhancements in its software on-premise channel incentive portfolio. Read all about the enhancements.
  • Reminder: IBM Software Products, classified as Software as a Service (SaaS) are not eligible for CVR - Solutions (Value Advantage Plus).