On April 10, 2018, CVR-Solution integrated three distinct IBM solution incentives – Capability Authorization, Industry Authorization and Value Advantage Plus – into a single incentive – Channel Value Rewards - Solution.

Business Partner solutions that were approved for Capability Authorization, Industry Authorization and Value Advantage Plus Solutions were migrated to CVR-Solution with new Solution IDs. Business Partners should have received their new Solution IDs the weekend prior to April 10, 2018.


The challenge

  • Delivering value-adding solutions and software to your customers

The benefits

  • An initiative that financially rewards you for integrating IBM middleware with your software solutions
  • Offering is stackable with the family of Channel Value Rewards (CVR)

The solution

  • Greater potential profit when you sell IBM authorized software products together with your value-adding solutions

What's new

  • CVR – Solutions (Capability, Industry, and Value Advantage Plus) to transition to CVR – Solution in April 2018. Available January 22, 2018, watch the IBM Business Partner webcast for an overview of hardware, software, and SaaS program and incentive changes.
  • Program Value-Add requirement change to 10% effective January 2018. Refer to the updated Operations Guide available on the Resources website for details.
  • Value Advantage Plus is renamed Channel Value Rewards – Solutions (Value Advantage Plus) effective April 10, 2017
  • Value Advantage Plus for Government Sales transitioned to CVR – Software Sales effective April 10, 2017
  • Reminder: IBM Software Products, classified as Software as a Service (SaaS) are not eligible for CVR - Solutions (Value Advantage Plus).