Associated Brand or category: Information Management
The Now Factory provides analytics software that helps communications service providers (CSPs) deliver better customer experiences and drive new revenue opportunities.
This acquisition complements the IBM MobileFirst Analytics portfolio, which is designed to enhance the way organizations analyze mobile device usage to provide exceptional customer experiences.
Using The Now Factory’s software, CSPs can gain real-time insights into their customers by analyzing massive quantities of network and business data. With this type of insight, CSPs can provide an enhanced quality of service to their customers by better managing negative experiences and network outages. The Now Factory's software also helps them better understand how a subscriber interacts with cloud-based services, such as mobile applications.
The demand for this type of software is being driven by the explosion of growth in the volume of real-time data that is being produced by mobile devices and the strain it is putting on mobile networks to collect and process events instantly, monitor their performance, and understand the impact of customer interaction.
Authorized product group: Big Data & Netezza
Announced on 1 Oct 2013
Closed on 29 Oct 2013
Transfer of Business on 1 Jul 2014
Planned Availability - not for resale