Effective April 10, 2018, IBM Renewal Value Incentive is replaced with CVR - Renewals Management.


The IBM Channel Value Rewards – Software Renewals (CVR – Software Renewals) is an incentive on the sale of IBM Software Subscription and Support for IBM Business Partners who continue to provide value add to customers to whom they sold the new software license and received a value incentive through IBM Software Value Incentive, IBM Channel Value Rewards - Solutions (Value Advantage Plus), IBM Channel Value Rewards – Software Sales and IBM Channel Value Rewards – Software Sales Assist or IBM Channel Value Rewards - Solutions (Industry or Capability).

CVR – Software Renewals benefits Business Partners in several ways:

  • Creates an opportunity to annually connect with customers
  • Can help strengthen Business Partner and customer relationships
  • Presents up-sell and cross-sell opportunities
  • Uncovers services opportunities
  • Predictable, annual revenue opportunity

To participate, you must be a Business Partner in good standing in either Channel Value Rewards – Software Sales and Software Sales Assist or Channel Value Rewards – Solutions (Value Advantage Plus) and be authorized in IBM Channel Value Rewards for reselling.

List of countries where CVR- Software Renewals is available:

What's new

Simplifying IBM Channel Value Rewards – Software Renewals

Effective June 1, 2017, for all geographies, the documentation requirements have been removed for this incentive.

For more information and to review other changes effective June 1, please refer to the IBM Channel Value Rewards – Software Renewals Operations Guides

Listen to webcasts replays:

CVR- Software Renewals Update for Business Partners in North America

Listen to this update to find out about simplifications.


Tips for submitting CVR – Software Renewals requests

Hear helpful information about requesting CVR-Software Renewals on your orders.


CVR – Software Renewals and CVR – Software Renewals Opportunity List Q&A

Hear additional questions and answers about CVR – Software Renewals and the Opportunity List report.


Introduction to the IBM CVR – Software Renewals Opportunity List - Updated March 2015

Learn how you can review upcoming renewal quotes to determine RVI eligibility.