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IBM Cloud and Software as service (Saas) solutions

IBM Software Business Partners leveraging Cloud and SaaS solutions

IBM Software Business Partners leveraging Cloud and SaaS solutions


Clients are demanding solutions-based technology delivered in new, innovative ways and are creating new business-IT partnerships to gain a competitive advantage.

The growth of the Cloud market represents both an opportunity and a challenge to Business Partners who can play various roles based on client needs which they should carefully consider.

To help provide you selling flexibility and better align with customer-focused buying behaviors, IBM is introducing new Cloud and Software-as-a-Service (SaaS) business models:

  • Application Service Provider (ASP)
    Available today for ISVs, uses IBM Application Specific Licensing (ASL) to deliver your application solution integrated with IBM Software under one contract, to customers anywhere in the world¹ for a fixed price.
  • New! Managed Service Provider (MSP)
    Available today, you can deliver your managed service using IBM bundled Software, while gaining support and benefits through IBM PartnerWorld.
  • New! IBM Primary Support Provider - Business Partner Hosted Software as a Service
    Available beginning October 2012, this model helps you to use IBM software to build custom client solutions. Marketing Service Providers will find this option beneficial to deliver comprehensive solutions.
  • New! IBM Solution Provider - IBM Software as a Service
    IBM Solution Provider - IBM Software as a Service - Available beginning October 2012, with this model you can sell IBM SaaS offerings as part of your SaaS portfolio. Two new SaaS Full Service Provider contracts allow flexibility depending on your desired commitment (single-customer or multi-customer).

Check latest availability status for your country via your IBM representative.

¹ Certain countries may be excluded based on IBM's exclusive distribution arrangements.

Next steps

If your company is interested in pursuing one or more of these new models with IBM to generate new customer opportunities, send an email to the contact listed below. The contacts are organized by business model and the responsible IBM representative will contact you.

IBM Primary Support Provider - Business Partner Hosted Software as a Service:: Chuck Linton, Channel Integration Executive, IBM Primary Support Provider - Business Partner Hosted Software as a Service Leader clinton@us.ibm.com

IBM Solution Provider - IBM Software as a Service: Mark Holmes, Industry Solutions Channel and IBM Solution Provider - IBM Software as a Service Leader mark_holmes@uk.ibm.com

Application Service Provider: Bob Getchell, ASL Worldwide Sales Leader rgetchel@us.ibm.com

Managed Service Provider: Bob Getchell, ASL Worldwide Sales Leader rgetchel@us.ibm.com


Bookmark this page that will be updated with the latest information on these exciting new models.

List of eligible products coming soon!

New SaaS business models for Business Partners - Webcast series

The IBM Software Group announced two new SaaS models for Business Partners at the Smarter Commerce Global Summit in Orlando.

Just as Smarter Commerce puts the client at the center of the buying decision, these new models put the IBM Business Partners' client at the center. The new SaaS models provide the flexibility needed to offer our mutual customers the solutions they desire-whether building their own cloud solutions or leveraging IBM's.

The two new models are:

To provide you with information and details on these new models, we invite you to attend a series of webcasts. The first webcast will provide an overview of both programs, with two additional “deep dives” on each of the programs separately.

Webcast series details and how to register:

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