Associated brand or category: Industry Solutions
Unica Corporation is a leading, global provider of enterprise marketing management (EMM) — software designed to help businesses improve the efficiency, execution and measurability of their marketing operations. Unica will expand IBM's ability to help organizations analyze and predict customer preferences and develop more targeted marketing campaigns.
With sophisticated analytics and marketing process improvement, the combination of IBM and Unica will help clients streamline and integrate key processes including relationship marketing, online marketing and marketing operations.
This builds on a portfolio of IBM software solutions to help companies automate, manage, and accelerate core business processes across marketing, demand generation, e-commerce, sales, order processing and fulfillment.
Authorized product group: Enterprise Marketing Management
Announced on 13 Aug 2010
Closed on 05 Oct 2010
Transfer of business on 01 May 2011
Planned availability on 01 May 2011 (SaaS Oct 18 2011)
Chuck Linton (firstname.lastname@example.org)