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Unica Corporation

IBM Software Group acquisitions

Unica Corporation

Associated brand or category: Industry Solutions

Unica Corporation is a leading, global provider of enterprise marketing management (EMM) — software designed to help businesses improve the efficiency, execution and measurability of their marketing operations. Unica will expand IBM's ability to help organizations analyze and predict customer preferences and develop more targeted marketing campaigns.

With sophisticated analytics and marketing process improvement, the combination of IBM and Unica will help clients streamline and integrate key processes including relationship marketing, online marketing and marketing operations.

This builds on a portfolio of IBM software solutions to help companies automate, manage, and accelerate core business processes across marketing, demand generation, e-commerce, sales, order processing and fulfillment.

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Authorized product group: Enterprise Marketing Management

Announced on 13 Aug 2010

Closed on 05 Oct 2010

Transfer of business on 01 May 2011

Planned availability on 01 May 2011 (SaaS Oct 18 2011)

Chuck Linton (

Sandy Campbell

IBM Software Group Marketing Manager

Sandy Campbell

Sandy is a marketing manager for the worldwide Software Group Channel Marketing team, with over 20 years of experience across IBM software marketing. Her expertise is in Ready to Execute (RTE) marketing campaigns for Business Partners. If you are a partner or agency looking to leverage our RTE campaigns, or would like some education on how to access and use our RTE campaigns, please contact Sandy. She is always willing to take you on a tour of our Ready to Execute marketing program.

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