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Become an IBM Channel Value Rewards (CVR) authorized reseller


IBM Channel Value Rewards (CVR): IBM offers distribution models for maximizing your profits by reselling IBM Software, based on your clients' needs and your investment in skills.

CVR organizes our portfolio into two major categories: open products (which all IBM Business Partner can resell) and authorized products (which rewards IBM Business Partners for their investment in skills and high value solutions).

Follow these steps in order to become an authorized IBM Business Partner.

1. Enroll and participate: in either IBM CVR-Solutions (VAP), which requires an approved solution containing a product within the product groups you want to sell, or IBM CVR-Software Sales/Sales Assist, which requires one sales and two technical certifications in the product groups you want to sell.

2. Apply for IBM Software reseller authorization and select a value added distributor.

3. Check your authorization readiness status: via the authorization readiness dashboard.

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