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IBM Channel Value Rewards (CVR)

Authorized portfolio: Authorized products

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New! On April 10, 2017, IBM made significant simplification enhancements in its software on-premise channel incentive portfolio. Read all about the enhancements.

Authorized products can only be acquired through those IBM Business Partners who have been authorized by IBM

There are two paths for obtaining authorization to resell products within the Authorized Portfolio. Authorized IBM Business Partners demonstrate advanced skills through:


Authorization will help ensure that clients get the right solution, reduce the risk inherent in any deployment, and increase client return on investment.


Premium skills, premium results with IBM Software

Customers demand to work with experts who understand their business and can help them achieve their objectives. IBM is committed to supporting an ecosystem of skilled Business Partners. Those who invest in expertise across the IBM software portfolio are well positioned to:

What's new
  • Products moving to the CVR IBM XaaS – Entry Product Group (PDF, 55KB)

Where to go from here

Explore more CVR

Learn more about the different Channel Value Rewards offerings

Software incentives and initiatives
IBM Renewal Value Incentive

IBM CVR–Software Renewals
Incentive on the sale of IBM Subscription and Support.

Value Advantage Plus (VAP)

IBM CVR–Solutions (VAP)
Greater potential profit when you sell IBM authorized software products together with your value-adding solutions.

Software Value Incentive (SVI)

IBM CVR–Software Sales/Sales Assist
Rewards you for the role you play and the value your business brings throughout different stages of the sales cycle.

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IBM Value Package

IBM Value Package
An optional fee-based set of benefits that will help you attain the skills necessary for IBM Channel Value Rewards.

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