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Global Technology Services (GTS) Co-Marketing


Business Partners bring a wealth of knowledge and experience in marketing Resiliency, Mobility, Technology Support, Systems, Networking services to customers. IBM's investment in GTS Co-Marketing funding is designed to help you drive successful and profitable campaigns in these strategic areas. Sign on to the IBM Co-Marketing Center tool (CMC) today to accept the Incentive Offering funds available in your country.


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Engage Clients

Digital Content Marketing (DCM) is an integrated suite of marketing tools that enable IBM Business Partners to easily and effectively execute integrated campaigns across web, email and social media.

  • One integrated platform (Email Campaigns, Web Content Syndication, Social Automation)
  • Easy to use with customization options
  • Generate leads, then track, manage and analyze
  • Available at no charge for all IBM Business Partners

BP-Ready Email Campaigns

These GTS BP-Ready campaigns are delivered in a complete, self-service package and provide multi-touch emails, telemarketing scripts, digital content and customer offers. To access the campaigns, please register for DCM.



Mobility Services

Systems Services

Resiliency Services


Technology Support Services


Web Content Syndication

IBM's Digital Content Marketing / Web Content Syndication capabilities are designed to help Business Partners generate leads, while saving them time and money in their digital marketing efforts.

The following GTS Services are available as a Web Content Syndication showcase:


Social Automation

Existing social media efforts can be augmented with ready-to-post IBM content using the DCM Social Automation tool, available at no charge to PartnerWorld members.


GTS Channels Marketing Leaders:







GTS Global Channels Marketing Contacts:

GTS IBM Co-Marketing Contact:


Other resources

Business Partners can get end-to-end campaign assistance from approved IBM marketing agencies and VADs.

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