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Global Technology Services (GTS) Co-Marketing


The Global Technology Services IBM Co-Marketing team is excited to partner with you. You bring a wealth of knowledge and experience in marketing Resiliency, Systems, Networking, Technical Support, Security, and Mobility services to customers. IBM's investment in GTS Co-Marketing funding is designed to help you drive successful and profitable campaigns in these strategic areas. We encourage you to use the IBM Co-Marketing center (CMC) tool to accept the Incentive offerings (IO) available in your country as soon as possible.


Key features


Key resources


Client Value Plays

Client Value Plays have been designed to address your clients' needs with their fundamental challenges - providing secure, stable, flexible, and cost-effective IT services to their customers.


GTS Co-Marketing Guidance

This guidance provides:

It is updated on a quarterly basis

Integrated Go-to-Market Plan Guideline for Business Partners

The Go-to-Market Plan guideline is designed exclusively for Business Partners and is intended to be used as a tool for developing an effective Integrated Go-to-Market Plan. The components and level of detail included in a specific plan will be dictated by individual Business Partner requirements.

BP-Ready Campaigns

These campaigns have been posted to the Digital Content Marketing (DCM) site. To access the campaigns, please register for DCM.

BP-Ready Campaigns are delivered as a complete, self-service package. BP-Ready campaigns are available on selected topics and provide nurture strategies and supporting multi-touch emails, telemarketing scripts, digital content and compelling customer offers.


Mobility Services


Systems Services

Resiliency Services


Technical Support Services




SoftLayer / Cloud


Web Content Syndication

IBM's Digital Content Marketing / Web Content Syndication (WCS) capabilities are designed to help Business Partners generate leads, while saving them time and money in their digital marketing efforts. WCS enables Business Partners to leverage relevant GTS Services content on their websites to create demand. This benefit is available at no charge to all PartnerWorld members.

The following GTS Services are available as a WCS showcase:

Social Automation

IBM's Digital Content Marketing also has Social Automation capabilities. Business Partners can augment existing social media efforts with ready-to-post IBM content, at no charge to PartnerWorld members. This integrated capability allows Business Partners to curate, schedule and post social content.

GTS Business Partner Education Program

This program helps Business Partners learn about the GTS focus offerings portfolio


GTS Channels Marketing Leaders:

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GTS Global Channels Marketing Contacts:

GTS IBM Co-Marketing Contact:


Other resources

Business Partners can get end-to-end campaign assistance from approved IBM marketing agencies and VADs.

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