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IBM Software Value Plus (SVP)

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New! IBM will be making significant simplification enhancements in its software on-premise channel incentive portfolio in the coming months. Read all about the enhancements.

IBM offers distribution models for maximizing your profits by reselling IBM Software, based on your clients' needs and your investment in skills.

  • Open products

    Open products All IBM Business Partners can resell these through the Passport Advantage program.

  • Authorized products

    Authorized products Rewards Business Partners who invest in skills and high value solutions.

Authorized portfolio
IBM Business Partners who have obtained authorization through SVP can resell authorized products.

  • - Business value in becoming an authorized Business Partner in IBM Software Value Plus.
    Expand your support for new market segments
    Increase your upsell opportunities
    Make your sales cycles more productive
    Increase your revenue
    "The IBM Software Value Plus program is IBM Software Group's most innovative and customer focused initiative to date. By aligning customers with its most skilled Business Partners like Ascendant Technology, IBM is reinforcing its commitment to customer value and to building a smarter planet."

Software Value Plus participants may request a Technical Advocate. To be eligible for a Technical Advocate, Business Partners will be required to meet skill and technical requirements, as well as receive local sales team approval.

Authorization to resell

Authorization to resell IBM Software products is achieved at the Product Group level.
Business Partners can easily view up to date information on products authorized for sale through the reseller channel on the reseller Passport Advantage Online (PAO) site.
Once on the PAO site, choose the "price files" link and download the file for the desired country. These files include SVP information. There are both software and software as a service (SaaS) versions of these files.

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