The Ready for IBM Watson Customer Engagement program helps you ensure that your offering integrates cleanly with IBM technology, which accelerates your time to market and increases the value you provide to clients. Ready for IBM Watson Customer Engagement can help you differentiate your offering from the competition by showing your solution meets key IBM integration standards.

During the Ready for IBM Watson Customer Engagement validation process, you will have access to development and integration assistance. After your solution has been validated, you will earn the right to promote your solution with a specially designed IBM Business Partner mark.

Steps to achieve Ready for IBM Watson Customer Engagement validation

1

Join PartnerWorld

The first step is to become an IBM Business Partner and join PartnerWorld. It’s free, and PartnerWorld offers many benefits to help you develop and sell your solutions.

 

2

Develop your solution

Get started by getting access to an instance of the IBM software you want to integrate with. Once you have access, if you need help getting started, explore the content in the Develop section below to learn more about different integration patterns with the various IBM offerings.

Already have a solution developed? Skip to step 3: Validate your solution.

3

Validate your solution

Create a Global Solutions Directory listing, nominate your solution, and complete the solution review.

4

Get your Ready for IBM Watson Customer Engagement mark

To earn your Ready for IBM Watson Customer Engagement mark, your company’s Authorized Profile Administrator (APA) must agree to the legal terms and conditions for use. If you do not know who your APA is, contact PartnerWorld.

Benefits for Business Partners

With Ready for IBM Watson Customer Engagement, you have access to:

  • Free access to development assets
  • IBM Watson Customer Engagement mark to demonstrate your solution meets key IBM integration standards
  • Leveraging the well established and trusted IBM global branding and your relationship with us
  • Exposure to our clients digitally through our new IBM Watson Customer Engagement Partner Explorer
  • Access to our clients and sellers through our conferences, webinars and other local events

Benefits for your clients

Ready for IBM Watson Customer Engagement offers your clients:

  • Assurance that your offering complies with the published technical criteria
  • Easier access to validated Business Partner products and solutions

We're getting a lot of help from IBM-—we're being invited to conferences and events. IBM gives us credentials, makes us appear as a trustworthy partner, which is very important in this space.

Hadar Paz, CEO, Powerfront

Develop

Ready to start building? Below are all the resources you’ll need to get started today. After your solution has been validated and you have earned the Ready for IBM Watson Cognitive Engagement mark, you can market your solution with resources on this page.

Develop your solution

Get started by getting access to an instance of the IBM software you want to integrate with. The first expansion section below gives you access to key software from our portfolio. Once you’ve made your request for access and you’re ready to learn more, subsequent sections provide you with added instruction as well as introduces more capabilities of our software that you can learn about and build against.

Access IBM SaaS, Virtual and On-Premise Software

Environment type Product(s) Cost and links Notes
On Prem WebSphere Commerce, Sterling Order Management See the Software Access Option (includes support) or the IBM Value Package for highly discounted rates
  • Access most IBM software
  • Download and install into your own environment
Virtual cloud server WebSphere Commerce, Commerce-on-Cloud, Sterling Order Management See the Software Access Option (includes support) or the IBM Value Package for highly discounted rates
  • Can be ready within minutes
  • No hardware or installation required
  • Create customized templates
  • Replicate templates in multiple instances
SaaS pilot account Universal Behavior Exchange (UBX) No charge. Click here to request access.
  • Get access to the multi-tenant IBM development environment
  • This is the only option for UBX integration
Watson Commerce Insights No charge. Click here to request access.  

Download other IBM Software with the Software Access Catalog

Campaign & Interact

When you integrate with IBM Campaign & Interact, your customers will benefit from conflating data from first-party marketing systems of record with vast paid and earned media data sets like digital display and social. The net result is the customer's ability to leverage all data captured within their marketing mix to better personalize real time, omnichannel customer experiences.

Watson Commerce Insights

Watson Commerce Insights empowers merchandisers, product managers, and marketers with powerful e-commerce analytics to deliver customer and market insights right where it’s needed: on their site, embedded with their products and categories. Business users can then take direct action on the page, making informed online merchandising decisions to win business, build customer loyalty and drive profits. They can also quickly assemble interactive graphical displays to monitor the performance of their stores, categories, and products at a glance.

You can make your data available to Watson Commerce Insights users by building a plug-in. The plug-in makes your insights available to the business user through a widget in their Watson Commerce Insights workspace.

The following resources will help you get started integrating with Watson Commerce Insights:

Customer Experience Analytics – Digital Analytics

When you integrate with Digital Analytics, the value extends beyond that of just point integrations. Your integrated solution enables joint customers an easy way to take advantage of Digital Analytics capabilities and third-party ad tech and marketing solutions through simpler collection and distribution of real-time behavioral data.

Refer to the resources here to get started with understanding how to utilize Watson Customer Experience Analytics - Digital Analytics (formerly Coremetrics):

Digital Data Exchange

Digital Data Exchange provides an easy way for companies to deploy and manage page tags, for the collection and distribution of customer behavioral digital data, for Watson Customer Experience Analytics - Digital Analytics (formerly Coremetrics), WebSphere Commerce (On Prem and Managed Hosted), Unica omni-channel marketing solutions, and third-party digital marketing and customer engagement solutions. Digital Data Exchange simplifies the management of IBM and third-party page tags, making it possible to deploy and maintain website pages with minimal support from IT. Use these resources to learn more:

Watson Campaign Automation (formerly IBM Marketing Cloud)

Watson Campaign Automation (formerly IBM Marketing Cloud) (Silverpop) provides email marketing automation, lead management, and behavioral marketing capabilities. By providing deep, behavior-based customer insights and an intuitive engagement engine, Watson Campaign Automation (formerly IBM Marketing Cloud) reduces the complexity of omnichannel marketing and enables exceptional experiences for customers across the entire buyer journey, across not only website and emails, but also mobile apps, social media, loyalty, SMS texts, check-ins, CRM/call center and offline transactions. The demo introduces marketing automation, email and mobile marketing capabilities.

Partner solutions integrated with Watson Campaign Automation (formerly IBM Marketing Cloud) (Silverpop) span CRM, customer analytics, e-commerce, event management, data management, content management, social engagement, and advertising solutions. Partner solutions can integrate to help drive real-time interactions using data from their apps and external systems, with rules to filter, route, update, and sync customer data for dynamic content, relational table content, behavioral content, and real-time content. Users are then able to access external behaviors from within Watson Campaign Automation (formerly IBM Marketing Cloud) features such as behavioral queries, entrance criteria for programs and scoring. Partner solutions can also leverage capabilities to build workflows between their own products and Watson Campaign Automation (formerly IBM Marketing Cloud). Information on using Watson Campaign Automation (formerly IBM Marketing Cloud) capabilities is available in the Watson Campaign Automation (formerly IBM Marketing Cloud) documentation.

Education replays and more details on each integration type for Watson Campaign Automation (formerly IBM Marketing Cloud) are available as follows:

IBM Order Management

If your solution is focused on omni-channel

If you are integrating your omni-channel solution with the IBM Order Management, you can leverage a rich set of Order Management APIs, whose documentation is installed with the software in your development environment. Additionally, you may find relevant information in the following areas of the public documentation:

The IBM Order Management System has a Sterling Store solution for store-related tasks, and Commerce Call Center for Call Center tasks. You might find relevant information about integrating with them in the following areas of public documentation:

If your solution is focused on order management & fulfillment

This type of integration typically involves fulfillment of orders, communicating inventory changes and shipping to the customers and other external systems. You can access the following technical documentation from the below links:

If your solution is focused on payments, pricing, and/or tax

IBM Order Management is not a master for tax records. You can develop adapters based on the general guidelines and code samples explained in the following links to integrate IBM Order Management with an external tax system:

If you do not yet have a development environment which includes the needed IBM software components, you can review the available options in the "Access IBM SaaS, Virtual and On-Premise Software" section above.

Customer Experience Analytics – Watson Customer Experience Analytics - Tealeaf

When you integrate with Watson Customer Experience Analytics - Tealeaf, brands can better achieve success through their customer-experience management programs. By connecting data capture and analysis tools, customers can mine essential information about consumer behaviors, revealing the full context of their actions. Watson Customer Experience Analytics - Tealeaf cxConnect provides interfaces for ecosystem solutions to query for customer sessions and events and to search and playback captured sessions.

Get a quick but effective exploration of Watson Customer Experience Analytics - Tealeaf capabilities in the "Getting value out of Watson Customer Experience Analytics - Tealeaf in one hour" scenario walk-thru guide. Watson Customer Experience Analytics - Tealeaf use cases and business value scenarios are documented in the Watson Customer Experience Analytics - Tealeaf community white papers (scroll to “Featured Documentation” section of the page).

Watson Customer Experience Analytics - Tealeaf business and technical user training and education modules include fundamentals, events and reports, advanced reports and dashboards, and usability analytics.

Information on the capabilities, API and examples of using and integrating with Watson Customer Experience Analytics - Tealeaf are available as follows:

  • Integration using Watson Customer Experience Analytics - Tealeaf data insertion and external segments (from web analytics and other solutions) can be found in the cxConnect section of the Watson Customer Experience Analytics - Tealeaf documentation.
  • Integration with Voice of Customer solutions such as feedback and customer surveys using Watson Customer Experience Analytics - Tealeaf name-value pair insertion can be found in the Watson Customer Experience Analytics - Tealeaf CxConnect Guide section on VoC integration.
  • Integration using session search and replay APIs can be found in the Watson Customer Experience Analytics - Tealeaf CxImpact guide and examples as well as using CxReveal for more options CxReveal API Guide, showing an overview of integration methods, specific API's, where the Watson Customer Experience Analytics - Tealeaf session replay links are provided in the API results, and example of using the session search and replay APIs.
  • Integration using step based Watson Customer Experience Analytics - Tealeaf events to insert your solution's customer behavior and session data into the datastream captured by Watson Customer Experience Analytics - Tealeaf can be found in the Watson Customer Experience Analytics - Tealeaf CxImpact Guide section on creating step based events and also in the Watson Customer Experience Analytics - Tealeaf Events Overview session of March 2016 in the customer experience analytics PartnerWorld replays
  • Integration using Javascript based DOM UI capture to insert your solution's customer or session data can be found in the Watson Customer Experience Analytics - Tealeaf UI Capture Guide. A type 5 custom event message is used to insert data from your solution or sessions into the Watson Customer Experience Analytics - Tealeaf datastream.
  • Additional training classes and replays can be found in the Skills Gateway - enter/select Watson Customer Experience Analytics - Tealeaf Customer Experience in the product search.

Universal Behavior Exchange

With IBM UBX, marketers, merchandisers, sales, customer service, and loyalty roles can all benefit from selective exchange of customer behavior data between various IBM and IBM Business Partner applications. By blending data contributions from multiple UBX endpoints, UBX users can build a view of their customers that is richer, better targeted, and more timely than any single application can provide. As an IBM Business Partner that participates in UBX, you can expand your exposure to customers who are actively looking to establish connections to new types of business data. Your value to these individuals is enhanced because they can now combine your marketing and customer engagement data with complementary data from IBM Commerce applications and other IBM Business Partner applications.

Use these resources to learn more:

Use the UBX Dynamic Event Library to verify customer behavior event types, their attribute fields and the UBX endpoints that are publishers and subscribers of the specific events to help define your event sharing integration use cases and this technical blog post provides a detailed step by step example.

To request a UBX pilot account to get started working with UBX for your solution, please complete the UBX Pre-integration Document. Once complete, please send the document to UBXBPProvisioning@wwpdl.vnet.ibm.com and place “UBX Partner Pilot Account Request” in the subject line of the email.

WebSphere Commerce (On Prem and Managed Hosted)

WebSphere Commerce (On Prem and Managed Hosted) integrations can come in two forms: On-premises and Cloud. Your integration approach may need to be different depending on which form you want to target. The details in this section generally apply to both, however if you are interested in developing for the cloud, please ensure you follow the externalized customization (xC) programming model and store separation guidelines.

If your solution is focused on analytics and business intelligence

With WebSphere Commerce (On Prem and Managed Hosted), there are options to integrate your solution with existing business user tools, with the customer-facing store or both.

Integrating with the Management Center business tools enables marketing managers and merchandisers to leverage your data or insights to fine tune their marketing and personalization efforts. Integrations you might consider include:

To allow merchandisers to leverage your data or insights within their shopping flow you can create a new widget for Commerce Composer:

To capture data from the shopping flow to feed back into your solution, you may need to add instrumentation to the store pages. The starter store page flows describe how the Aurora store is structured:

If your solution is focused on campaign management and marketing

There are two approaches to integrating your campaign management or marketing solution with WebSphere Commerce (On Prem and Managed Hosted). An enterprise-wide solution might access information about online marketing activities to roll-up higher-level reports. A solution that provides marketing capabilities to online stores might extend our library of marketing rule building blocks or create a Commerce Composer widget to reach online consumers directly.

WebSphere Commerce (On Prem and Managed Hosted) provides services to access marketing activities and promotions defined using our business tools:

Within WebSphere Commerce (On Prem and Managed Hosted), you can extend the marketing capabilities by providing new building blocks for business users to work with:

To reach consumers directly with your marketing content, you can create a new widget for Commerce Composer:

If your solution is focused on community, social, and/or customer engagement

Your integration with WebSphere Commerce (On Prem and Managed Hosted) will involve adding UI elements to the WebSphere Commerce (On Prem and Managed Hosted) storefront. Sometimes these UI elements call web services to your proprietary solution. They may also call web services or REST APIs from WebSphere Commerce (On Prem and Managed Hosted). These UI integrations means developing apps/widgets that can be used with the Commerce Composer tool in WebSphere Commerce (On Prem and Managed Hosted) to build store pages. Here are some related technical documents:

If your solution is focused on content management and/or rich or interactive media

These UI integrations with WebSphere Commerce (On Prem and Managed Hosted) typically mean developing apps/widgets that can be used with the Commerce Composer tool in WebSphere Commerce (On Prem and Managed Hosted) to build store pages. Alternatively, a content management system might supply the store pages and call WebSphere Commerce (On Prem and Managed Hosted) REST APIs to access catalog and shopper data to display. Here is some related technical documentation:

If your solution is focused on omni-channel

WebSphere Commerce (On Prem and Managed Hosted) stores feature a responsive design approach that greatly simplifies integrating omni-channel solutions. A single store page can be used for desktop browsing, mobile devices and in-store tablet applications. You can also take advantage of REST services to access WebSphere Commerce (On Prem and Managed Hosted) data in your existing omnichannel solution:

If your solution is focused on order management and fulfillment

Integration with WebSphere Commerce (On Prem and Managed Hosted) involves connecting to the online store checkout process to communicate inventory reservations and transfer order details to an external system. Here is some related technical documentation:

If you are integrating with WebSphere Commerce (On Prem and Managed Hosted) at other touch points, such as the Product Details page, your integration may involve Commerce Composer widgets:

If your solution is focused on payments, pricing, and/or tax

Payment and tax system integrations involves building connector code to plug your solution into the WebSphere Commerce (On Prem and Managed Hosted) checkout flow. There are well defined extension points to assist in this type of integration:

Pricing integration involves loading price data into WebSphere Commerce (On Prem and Managed Hosted) using the Data Load utility. Here is some related technical documentation:

If your solution is focused on product management and/or configuration

Optimizing how products are managed, and how they're surfaced to shoppers allows merchandisers to more effectively do their job. Product configuration solutions make it easier for shoppers to buy with confidence that the product they've purchased meets their exact specifications. When considering how to integrate, consider approaches where the combined value of your solution with the IBM solution yields a "1+1=3" differentiation where the combined value exceeds that of each individual solution alone.

PIM integrations typically involve loading product data into WebSphere Commerce (On Prem and Managed Hosted) using the Data Load utility. Here is related technical documentation.

Product configuration and customization solutions often involve creating custom widgets for Commerce Composer. See this related technical documentation:

If your solution is focused on search optimization

Search solution integrations involve search capabilities unified with WebSphere Commerce (On Prem and Managed Hosted)'s search engine. Here are the links to help you get started:

Alternatively, you could create new Commerce Composer widgets to connect to your own search service:

If you do not yet have a development environment which includes the needed IBM software components, you can review the available options in the "Access IBM SaaS, Virtual and On-Premise Software" section above.

Validate

Once you've developed and tested your integration, validating your solution helps ensure your integration is ready for prospective clients. This Ready for IBM Watson Customer Engagement validation indicates your solution is readily deployable with minimal cost and risk.

Submit and nominate your solution

Create your solution entry in the IBM Global Solutions Directory (GSD) and to nominate into the Ready for IBM Watson Customer Engagement validation program.

  1. Join IBM Partnerworld if not already a member

  2. Create your Global Solution Directory entry

    You will need to log in to access. Click on Manage Solutions. Select “Start a new solution” Select a classification for the solution and enter the solution name. Click Continue.

    Next on the “General” tab, enter the required information for the solution including description and other required information for the solution entry.

    Next on the “Business” tab, enter the required information for the solution including industry, countries, language and other required information for the solution entry.

    Next on the “Technical” tab, enter the required information for the solution including IBM software and platforms, and other required information for the solution entry. Click “Submit.”

    Note: Information you enter may be used to market your solution externally on the IBM website. You will receive an email notification of solution entry approval or request for more or edited information within one day.

    If you need more assistance, refer to this video on creating a solution in the IBM GSD:

  3. From the Global Solutions Directory, select Manage Solutions To nominate the solution to the Ready for IBM Watson Customer Engagement validation initiative - in Manage solutions, select “Nominate your solution” (do not select “Submit a solution for verification”). Select Ready for IBM Watson Customer Engagement from the list of available technical validations, click Submit.

    In the nomination form, verify your project contact in item #1. In #2 select the appropriate IBM Watson Customer Engagement products as your integration option, and in #3 select your solution category. Click Submit.

    If you need more assistance, refer to this video on Nominating a solution for a technical validation:

Complete the solution review

The validation process involves submitting basic information about your solution, completing the checklist and conducting a solution demonstration/review. After receiving your completed documentation, a member of the IBM Watson Customer Engagement team will contact you and will work with you to arrange a convenient time to review your solution.

Get the review questions for each integration type:

Technical details on the integration of your solution with the specific IBM product in the IBM Watson Customer Engagement portfolio and a formal review of these details will be required, including a brief web-based demonstration session to review the solution working with the IBM product.

Sign the agreement and get the mark

The license supplement outlines the legal terms and conditions for use of the Ready for IBM Watson Customer Engagement mark in your marketing materials. The license supplement is accessible only by the Authorized Profile Administrator (APA) of your company after you have successfully completed your validation testing. If you do not know who your APA is, contact PartnerWorld.

  1. Preview supplement
  2. Sign the agreement
  3. Download your licensed mark - After you have successfully completed validation and signed the required supplement, you may download the licensed trademark materials.

Market and sell

Achieving the Ready for IBM Watson Customer Engagement validation enables you to take advantage of go-to-market benefits designed to help generate pipeline for your verified solution. Learn how to use IBM PartnerWorld resources to establish and expand your market position.

Establishing your solution foothold

Leverage the following benefits to help establish your Ready for IBM Watson Customer Engagement solution with a foothold in the market and build a solid foundation for your validated investment.

  • IBM Global Solutions Directory Showcase

    A fully customizable profile that allows visitors – IBMers, Prospects and other IBM Business Partners - to find your solution offerings via comprehensive filter options. Control the first impression you make on interested visitors by attaching market facing assets, media, and sales tools in a portal dedicated to promoting your offering!

  • Internal IBM Introductions

    Newly validated Ready for IBM Watson Customer Engagement Business Partner solutions can be highlighted in various internal communications to our global IBM Watson Customer Engagement sales teams.

  • External IBM Introductions

    Newly validated Ready for IBM Watson Customer Engagement Business Partner solutions will be highlighted in various external communications targeted at the IBM Systems Integrator ecosystem of Business Partners.

  • "Ready for IBM Watson Customer Engagement" mark

    A dedicated Ready for IBM Watson Customer Engagement branded mark help drives credibility and empowers you to differentiate your solution on your website, on your marketing materials, and in customer facing sales materials.

Land and expand

Learn how Ready for IBM Watson Customer Engagement Solution Providers can expand their relevance and influence as a solution leader in the market:

  • Promotion on the IBM Watson Customer Engagement blog

    Join the discussion and add your voice and expertise to the mix. Blog submissions from Ready for IBM Watson Customer Engagement Business Partners will be reviewed, referenced and/or reposted on the IBM Watson Customer Engagement blog.

  • Enablement Webinars

    Partners are encouraged to propose thought-leadership webinars that can help educate our sellers and channel partners about novel ways to solve our customers' problems.

Accelerate your market traction

Research and incentives, combined with inclusion in a targeted marketplace, can further accelerate your traction and reach:
In addition to a referral payment, a SaaS Referral Business Partner is eligible to receive:

  • HOOVER'S Online sales lead and marketing research tool

    Business Partners who have validated Ready for IBM Watson Customer Engagement solutions are offered a significant discount to this industry-leading research tool. With more than 60 million companies worldwide, this database enables business development teams to research leads, identify decision-makers, and verify prospect financials.

  • IBM Marketplace Enablement

    Business Partners who have a validated Ready for IBM Watson Customer Engagement solution may choose to offer their solution via the IBM Marketplace. When fully integrated into the marketplace, your listing enables prospects to click to try and/or click to buy. To explore this option further, please see the Marketplace Business Partner Guide to understand the integration requirements and further details on participation.

  • Channel Value Rewards- - Software Sales/Sales Assist Incentive

    Business Partners who have a validated Ready for IBM Watson Customer Engagement solution are eligible for IBM Referral incentives. This program provides you with the opportunity to receive a financial referral payment for each opportunity submitted, and become eligible for additional co-marketing resources from IBM.

For more information

If you decide you want to proceed, the next step is to join PartnerWorld and become an IBM Business Partner. There's no charge, and PartnerWorld includes many benefits to help you develop and sell your solutions.