New! All requests for Application Specific License (ASL) agreements are now being directed to the Embedded Solution Agreement (ESA). All new ASL opportunities should use the ESA agreement. If you have an existing ASL agreement talk to your ASL (now ESA) Sales Rep. These contracts will be migrated only when new contracts are required.
IBM Application-Specific Licensing: Software with built-in confidence.
Delivering a total solution to the companies that count on you to help them thrive makes good business sense for you and for your customers. By bundling IBM Software into your solution, you provide your customers with all the software necessary to deploy, run and manage your application. IBM Application-Specific Licensing provides you the vehicle to deliver your solution, bundled with IBM Software, under one contract, to customers anywhere in the world* at a fixed price, and supported end-to-end by your organization.
* Certain countries may be excluded.
Why use IBM Application-Specific Licensing?
There are many benefits for IBM business Partners who purchase IBM software under the application-specific license agreement:
Accelerate your sales cycle. You deliver IBM Software, bundled with your solution under one simplified contract, eliminating the need to present multiple contracts to your customer.
Improve profitability and client value: Speed up your time to market and reduce your development costs. Use the features and functions of IBM middleware when building your solution.
Purchase the IBM software identified in the agreement at a fixed discount and ship that software, bundled with your solution, anywhere in the world.
Leverage IBM Software technology and expertise: As the single point-of-contact to your customers, from pre-sale activity to post-sales technical support, you can reduce installation and support costs for your customers. Enhance your solution to operate on the most current release levels with IBM software upgrade protection. In addition, when your customers renew their license of your solution, they also renew the purchase of the IBM software, providing more profit for you each year.