Small and medium business

Midmarket segment is defined as companies with employee size less than 1000. Our focus solution areas are CAMS (Cloud, Analytics, Mobile and Social). In addition, there is a special program which is focused on Managed Service Providers (MSP) recruitment. We recognize it as an emerging requirement for businesses in Midmarket. Each of these areas has a dedicated campaign which describes messaging for Midmarket, solution offering, go-to-market strategy and other related information. For more information, visit individual campaign pages.

These campaigns are designed to complement and enhance our Business Partner’s offerings. Read more about each campaign to understand how your products and solutions align with IBM’s focus areas.

• Cloud
• Big Data & Analytics
• Social business
• MSP
• Marketing Resources

The Midmarket Progression Toolkit is a vital part of our progression initiatives. It provides you with all of the key assets, incentives and promotions aligned to our key offerings and solution focus areas.This toolkit is designed to help you progress the overall pipeline created working with your IBM Business Partners and Brand teams.

It is intended to help you progress your existing opportunities to closure in your region, across midmarket campaigns and brands.It is designed to give you a step by step approach and easy access to resources available to progress existing leads.

• Midmarket Progression tool kit (PDF,3.59MB)
• Progression tool kit guidance (PDF,1.07MB)

Create awareness, network with customers and promote success.

• Marketing benefits and resources
• Midmarket references. Select client size, SMB.
• SMB Center (client-facing portal): solutions, services & products
• Use Social Media to increase your company's online awareness

• Midmarket Co-Marketing Program
• Is your client an Engine of the Week? Tell us about it on Facebook

• Midmarket IBM on Twitter
• Midmarket IBM on Facebook
• Midsize Business Leaders on Linkedin
• Midmarket IBM on YouTube