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Small and medium business



Why IBM PartnerWorld midmarket?

In addition to your existing Business Partner benefits, we offer marketing assets,
sales resources, and solutions unique to the growing midmarket.

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Social Media Boot Camp

Learn how to incorporate Social Media into your daily activities.

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IBM MIdmarket Pipeline Progression Toolkit

Progress to closure your existing opportunities.

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Midmarket solution areas

Midmarket segment is defined as companies with employee size less than 1000. Our focus solution areas are CAMS (Cloud, Analytics, Mobile and Social). In addition, there is a special program which is focused on Managed Service Providers (MSP) recruitment. We recognize it as an emerging requirement for businesses in Midmarket. Each of these areas has a dedicated campaign which describes messaging for Midmarket, solution offering, go-to-market strategy and other related information. For more information, visit individual campaign pages.

These campaigns are designed to complement and enhance our Business Partner’s offerings. Read more about each campaign to understand how your products and solutions align with IBM’s focus areas.

Progression Toolkit

The Midmarket Progression Toolkit is a vital part of our progression initiatives. It provides you with all of the key assets, incentives and promotions aligned to our key offerings and solution focus areas.This toolkit is designed to help you progress the overall pipeline created working with your IBM Business Partners and Brand teams.

It is intended to help you progress your existing opportunities to closure in your region, across midmarket campaigns and brands.It is designed to give you a step by step approach and easy access to resources available to progress existing leads.

Generate demand

Create awareness, network with customers and promote success.

What's New

Connect with midmarket clients

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