Smart use of Big Data & Analytics is as vital for small and midsize businesses as for their larger counterparts. IBM’s integrated approach to analytics enables your organization to extract fact-based insights from data that foster deeper understanding of customers, operations and markets, enabling you to take action when and where the positive business impact is greatest.
Concise collection of guidance and selected assets enabling Business Partners to quickly create and execute a Big Data & Analytics marketing campaign for midmarket.
Collection of Business Partner-ready marketing programs that help increase demand for Business Analytics.
Demand generation toolkit
Comprehensive toolkit enables Business Partners to create integrated, multi-touch campaigns. Login to IBM co-marketing center. Click "Visit the IBM Co-marketing center." Enter "Midmarket Big Data & Analytics" in search box. You'll find emails, call guide, event assets, guidance document and more.