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IBM Business Partner marks

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The following includes links to other marks available to qualified Business Partners, naming guidelines, and other resources.

NEWS!The Business Partner mark design is changing in 2017 as part of the Enhanced PartnerWorld implementation. The mark will reflect the new membership levels (Platinum, Gold, Silver, Registered) as well as new achievements such as Expert and Specialist competencies. More information coming in Q4!

Business Partner marks - Awards

Several awards, for example Beacon (PartnerWorld Leadership Conference) and other IBM Business Partner conference awards, recognize Business Partner excellence, innovation and success. Business Partners that receive awards are able to generate an award mark via the Business Partner Mark Generator to promote their award recipient status. Other awards include: IBM Analytics Award and IBM Watson Award (IBM World of Watson Conference), and IBM Cloud Award, IBM Commerce Award, IBM MobileFirst Award, IBM Security Award, and IBM Systems Middleware (IBM InterConnect Conference).

Business Partner marks - 'Ready for IBM...'

Business Partner marks - Specialty

Gain recognition for expertise in IBM systems technology and solution areas such as Power Systems, System Storage, PureFlex, and System x, to drive greater revenue and improve customer value and visibility. Leverage the education and enablement roadmaps to help you qualify for a specialty which includes a specialty Business Partner mark to promote your skills.

Business Partner marks - Authorizations

IBM authorizations provide multiple benefits to qualifying Business Partners, including a Business Partner mark. IBM Distributors also have access to a Business Partner mark, as well as IBM Global Training Providers.

Business Partner marks - Software Practice Accreditations

Gain recognition for successfully delivering IBM software solutions. Business Partners who successfully meet both certification and implementation criteria for a particular IBM software solution area may apply for IBM Software Practice Accreditation. Accreditation provides a way for Business Partners to quantify and publicize their skills to clients and to IBMers.

Business Partner marks - Managed Services Provider initiative

Business Partners who have a Service Provider business model, e.g., infrastructure, platform, software, may qualify for the Managed Services Provider initiative. The initiative has a corresponding Business Partner mark.

Business Partner mark - Ingredient brand mark

Business Partner marks - Business Partner Innovation Center

IBM Business Partner Innovation Centers (BPICs) are ideal venues for Premier Business Partners to showcase their industry-leading solutions and new technologies. These centers are owned and operated by IBM Premier Business Partners who provide local delivery of complex solutions to clients. A Business Partner mark is available to showcase the center.

Business Partner Mark Generator tool

An easy to use the Business Partner Mark Generator on-line tool that enables you to customize the Business Partner mark to show some or all of your specific achievements. Only Business Partners who are eligible for Business Partner marks will have access to the tool.


Guidelines for marketing collaboration (collateral, events, presentations, IBM material, etc.) between Business Partners and IBM.


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