Joining PartnerWorld and becoming an IBM Business Partner gives you access to a broad range of resources to help you build, sell and implement solutions based on IBM products and services. It also gives you exclusive access to the IBM Business Partner marks, which visually represent your relationship with the IBM company, a top business to business brand. IBM provides an identity system which provides the Business Partner mark, as well as achievement marks which include, authorizations, competencies (new in 2017) and awards to eligible partners.NEWS!The Business Partner mark design is changing in 2017 as part of the Enhanced PartnerWorld implementation. The mark will reflect the new membership levels (Platinum, Gold, Silver, Registered) as well as new achievements such as Expert and Specialist level Competencies. Several marks are being sunset by yearend 2016, with selected marks being transitioned to competency marks. For details on marks being sunset and transition plans, see the Achievement Marks.
2017 Business Partner Marks
Eligibility for the 2017 Business Partner mark
- Platinum, Gold, and Silver Business Partners qualify for their respective level marks.
- Registered Business Partners qualify for the Registered mark with a Business Partner Agreement OR a verified solution OR a verified service in the Global Solutions Directory.
For additional details on membership level criteria, see the PartnerWorld Program.
- Competency achievements are new in 2017 and provide a means to promote IBM capabilities. A mark is available for each competency achieved.
Leverage competency achievements to increase program level
|Relationship levels||Achievement requirements|
|Program level||Capability||Sales success
Resale, Influence, XaaS
|Client satisfaction||Verified client reference|
2 expert or 1 expert, 1 specialist
1 expert or specialist
|Silver||Authorization to resell,
verified solution, verified deployment
See additional achievement marks, e.g., authorizations, awards, Ready for
The marks and certificates can be used to promote your IBM relationship and be included with customer proposals, media materials, award submissions, frame to display, and more.
Overview of Business Partner Identity System
Use of IBM logo
Rather than use the IBM 8-bar logo, eligible Business Partners should use the IBM Business Partner mark which was developed specifically to indicate a special relationship with those who recommend and support IBM products and technologies. The mark contains the IBM logo, but clearly states “Business Partner”.