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IBM Business Partner marks

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Joining PartnerWorld and becoming an IBM Business Partner gives you access to a broad range of resources to help you build, sell and implement solutions based on IBM products and services. It also gives you exclusive access to the IBM Business Partner marks, which visually represent your relationship with the IBM company, a top business to business brand. IBM provides an identity system which provides the Business Partner mark, as well as achievements which include specialties, authorizations, awards, and capabilities, to eligible partners.

NEWS!The Business Partner mark design is changing in 2017 as part of the Enhanced PartnerWorld implementation. The mark will reflect the new membership levels (Platinum, Gold, Silver, Registered) as well as new achievements such as Expert and Specialist competencies. More information coming in Q4!

Business Partner Infographic

Eligibility for the stand-alone Business Partner mark is dependent upon meeting the mark criteria. Premier Business Partners have met the qualifications for the Premier mark. Advanced Business Partners have met the qualifications for the Advanced mark. The primary way for Member level Business Partners to qualify for the stand-alone Business Partner mark (as shown in the web page banner) is to have a Business Partner Agreement (BPA) in place.

To ensure that these marks retain their value, it is important that they be used correctly. Please refer to the following guidance and resources when using the IBM Business Partner marks.

The marks and certificates can be used to promote your IBM relationship and be included with customer proposals, media materials, award submissions, frame to display, and more.

Overview of Business Partner Identity System

Use of IBM logo

Rather than use the IBM 8-bar logo, eligible Business Partners should use the IBM Business Partner mark which was developed specifically to indicate a special relationship with those who recommend and support IBM products and technologies. The mark contains the IBM logo, but clearly states “Business Partner”.

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