Leverage co-marketing funds and campaign tools to grow your business.
Gain easy access to all of the marketing tools and resources you need to generate demand.
Align with IBM's high impact marketing programs based on client needs.
Get an overall view of the benefits you receive as a PartnerWorld member.
Generate demand using web content, email marketing and social automation
Utilize digital marketing to boost sales and marketing results.
Highlight your IBM relationship and expertise with the Business Partner marks.
Expand your marketing efforts and drive demand for IBM solutions
Strategize and plan
Gain market insights, review references, plan integrated marketing campaigns, and determine available funding.
Execute your plan
Roll-out ready to execute campaigns, implement digital marketing tactics, and leverage lead generation resources.
Nurture and manage
Link to appropriate sales plays, integrate demonstrations into marketing tactics, and consider IBM venues for execution.
Promote your success
Submit a reference, apply for awards, and sponsor publications.