More than
just rewards

Our benefits are the key to differentiating your business. We’re focused on providing you with the resources to help you help your clients thrive in the digital era.

Here's what you get after
joining PartnerWorld


Education and training

IBM Value Package

Reduce your education costs and access the full IBM Software Catalog.

Online training

Access PartnerWorld University (PWU) for personalized courses and Competency roadmaps to help build your sales, marketing and technical skills and capabilities.

IBM Business Partner Solution Hub

Engage in an end-to-end programmatic approach to drive next-generation cognitive solutions within an agile, technical, design-led environment.

Demo and development systems

Tap into the Cloud capabilities, purchase the equipment or visit one of IBM's Business Partner Solution Hubs or Executive Briefing Centers.

Advocacy and support

IBM solution validations

Test your client solutions against IBM criteria to ensure compatibility and integration with IBM technologies and earn an IBM Validated Solution (Ready for) mark and BP Application Showcase listing.

IBM Business Partner Solution Hub

Leverage a no-charge, one-year SmartCloud for Social Business demonstration account to use in your business development activities.

PartnerWorld Contact Services

Have your questions answered on any aspect of your PartnerWorld membership by telephone, live chat and email in every country we operate.

Global Solution Directory

Promote your client solution built on IBM technologies or services to IBM clients, other Business Partners and the IBM sales team.

Marketing and selling

Sales authorization and assistance

Subscribe to the IBM Value Package and become authorized to resell, get technical sales assistance, and use what you sell to Run Your Business.

Third-party discounts

Obtain discounts from over 60 participating vendors to run your business.

Business Partner promotional merchandise

Receive IBM negotiated rates and terms and conditions on promotional merchandise.

Executive briefing centers

Host a meeting or conference at one of IBM’s briefing centers.

Make your first
60 days count

The IBM Skill Starter Pack provides new Business Partners with the tools and benefits to accelerate their time to value and growth within their first 60 days.

IBM Cloud

$1,200 USD in IBM Cloud service credits

IBM Cloud

Two IBM Certification vouchers

Benefits for every Business Partner

As you advance in the program, the value of benefits increase to match your program status. So you can look forward to such benefits as:

IBM-generated leads

Grow with opportunities generated through IBM demand-generation activities.

Education and training vouchers

Use discount vouchers to reduce your costs for certification tests and select IBM events as you build skills and capabilities.


Digital Marketing Workshops

IBM’s Digital Content Marketing
(DCM) benefit is an integrated suite of marketing tools.

Event packages

Take advantage of discounts for select global IBM events to promote your business.

We'll reward your expertise

In addition to the Registered benefits available to all members and program level benefits that reward growth, you can capitalize on competency benefits. These benefits are tied to the high-value capabilities acquired and encourage continued skill-building.

Earn more benefits for each Competency you achieve:


  • Drive demand for your competency solutions, products and services.

Enablement resources

  • Help increase your competitive advantage.

IBM Business Partner mark

  • Promote your skills in the marketplace.

Learn about competencies and other elements of the PartnerWorld journey.

IBM Cloud

Access a portfolio with the depth and breadth to help you grow.

IBM Cloud

Align your business with world-class training and expertise.

IBM Cloud

Access a portfolio with the depth and breadth to help you grow.

IBM Cloud

Align your business with world-class training and expertise.