View the cognitive stories that will debut in IBM’s ad campaign at the Masters

Be prepared by knowing what your client’s will see and take advantage of the assets we have to assist with sales conversations

New TV spots, social posts and “how Watson works” content:

New TV spots focus on how Watson is helping people make sense of data so they can make better decisions while uncovering new ideas

See the videos at

Explore how hospitals, businesses, educators and governments across the world are working with IBM Watson to transform their industries

Check out the Watson blog and how cognitive computing is transforming our world

Resources to prepare you to help your clients disrupt the competition

You will find helpful customer-facing presentations, enablement presentations, marketing materials, and technical webinars.

Visit IBM Watson PartnerWorld

IBM's Cloud solutions can drive digital transformation for clients


Learn how IBM can help you capture the opportunities on cloud by leveraging IBM’s Cloud Point of View material.

Watson APIs

Enable cognitive computing features in your app using IBM Watson's Language, Vision, Speech and Data APIs. Start free in Bluemix.

Cloud roadmaps in PartnerWorld University

Cloud roadmaps in PartnerWorld University provides a deep understanding of our portfolio of solutions as well as cross sell and upsell recommendations.

IBM Cloud Academy

The IBM Cloud Academy provides educational institutions with opportunities to collaborate with partners to share best practices, and create innovative cloud technologies and models

By establishing IBM as the leader in the cognitive era and Cloud, we are establishing equity for IBM across multiple categories and driving interest across the IBM portfolio.