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How do you want to integrate with IBM Watson Customer Engagement?

Identify

Explore the IBM Watson Customer Engagement opportunities for integration below. Start with the category or categories your solution fits in. Each section lists offerings in the IBM Watson Customer Engagement portfolio that might be of interest to you based on the category of your offering.

Once you've identified which offering(s) you want to work with, get started using the technical resources on the Develop tab.

Analytics and Business Intelligence

Business IntelligenceCustomers are more empowered and connected than ever, with unprecedented access to information anytime and anywhere. Their expectations are high, and their buying choices are based on positive interactions with your brand. If your solution offers analytics, insights, or compelling data, learn more about integrating with IBM Marketing Solutions, such as Digital Analytics, IBM Marketing Cloud (Silverpop), UBX, DDX and IBM Tealeaf.

Alternatively, there may be an opportunity to integrate with WebSphere Commerce. Perhaps WebSphere Commerce can leverage your data or insights during the shopping flow to provide a more personalized customer experience? Or perhaps integrating your insights and feedback into the Commerce Management Center tool will enable a merchandizer to better fine tune their marketing and personalization efforts. Your insights may be valuable to a merchandiser using Watson Commerce Insights. Learn more about Watson Commerce Insights and the roles it serves.

If you are ready to build an integration to WebSphere Commerce, you'll need access to the software. Get more technical details and learn how to get software on the Develop tab.

Campaign management and marketing

Campaign managementDone properly, omni-channel campaign management and marketing can help you engage thousands — or millions — of individuals in context with the right message at the right time through the right channel. Track and honor individual customer preferences, and quickly and cost-effectively design, execute and measure customer-driven communication strategies across your channels, online and offline. If your solution offers campaign management and marketing capabilities, learn more about IBM Marketing Solutions, such as Digital Analytics, IBM Marketing Cloud (Silverpop), UBX, DDX and IBM Campaign & Interact (formerly Unica).

Alternatively, there may be an opportunity to integrate with WebSphere Commerce. WebSphere Commerce is a cross-channel platform which does have its own "marketing engine" for personalization of web content, however there may still be an opportunity to leverage the value provided by the capabilities of your marketing solution as well.

After exploring the features of IBM Marketing Solutions and WebSphere Commerce, if you determine that integrating your solution would add value to our customers, then you're ready to begin planning your integration effort. Get more technical details and learn how to get software on the Develop tab

Community, social and customer engagement

CommunityMany customer and social engagement solutions offer easy-to-use user interfaces, and often include valuable data and/or analytics. Such UI-based solutions are often good candidates to integrate with WebSphere Commerce, Digital Analytics, IBM Marketing Cloud (Silverpop), UBX, DDX and IBM Campaign & Interact (formerly Unica). You may also want to expose your insights or analytics to a merchandiser using Watson Commerce Insights. Learn more about Watson Commerce Insights and the roles it serves. To get started on integrating your solution, see more technical details and learn how to get software on the Develop tab.

Content management and rich media

Content managementContent management and rich media solutions are well-suited to integration with WebSphere Commerce because of their user interface (UI) based nature. Integration styles range from "sharing the glass" by providing Commerce Composer apps/widgets which can be rendered by WebSphere Commerce, all the way to "owning the glass" where an enterprise content management system renders the web content, pulling data such as price, promotions, and inventory from WebSphere Commerce. Learn more high-level information about WebSphere Commerce and Commerce Composer.

If you are ready to build an integration to WebSphere Commerce, you'll need access to the software. Get more technical details and learn how to get software on the Develop tab.

In addition to the opportunity to integrate with WebSphere Commerce, content management systems also present a great opportunity to capture analytics. Specifically, content management web pages can be tagged to capture data to help build an understanding of user browsing behavior. IBM Digital Analytics offers a tagging solution which is well-suited to integration with content management systems. If you're ready to get started with IBM Digital Analytics, get access to software and technical details on the Develop tab.

In addition to the opportunity to integrate with WebSphere Commerce, content management systems also present a great opportunity to capture analytics. Specifically, content management web pages can be tagged to capture data to help build an understanding of user browsing behavior. IBM Digital Analytics offers a tagging solution well suited to integrate with content management systems. If you're ready to get started with IBM Digital Analytics, get access to software and technical details on the Develop tab. You can also explore the CMS partner integration opportunities with UBX

Order management and fulfillment

Order managementOrder Management solutions present an obvious integration opportunity with WebSphere Commerce. Often, WebSphere Commerce serves to capture the order, then passing it to an order management system as the system of record for the life of that order.

If you are ready to build this kind of integration to WebSphere Commerce, you'll need access to the software. Get more technical details and learn how to get software on the Develop tab.

If your solution offers innovative insights or analytics that would help a merchandiser do their job more effectively,integrate into Watson Commerce Insights. Please see our Learn more about Watson Commerce Insights and the roles it serves.

Fulfillment solutions, on the other hand, require a little more thought as to the potential integration points. While there may be an opportunity to do some level of integration with WebSphere Commerce, many opportunities exist to integrate to Sterling Selling & Fulfillment Suite (also known as Sterling OM). Explore the various potential integration points such as Warehouse Management, Parcel Carrier, ERP, and other backend system integration opportunities on the Develop tab.

Omni-channel

Omni channelE-commerce is no longer simply about selling online. It's about delivering a consistent shopping experience across channels, including mobile, social and in-store. IBM WebSphere Commerce allows you to deliver a seamless, omni-channel shopping experience through contextually relevant content, marketing and promotions, while extending your brand across digital and physical channels. You can also explore the omni-channel integration opportunities with UBX. If you are ready to build this kind of integration, you can get more technical details and learn how to get software on the Develop tab.

If your solution offers innovative insights or analytics that would help a merchandiser do their job more effectively, integrate into Watson Commerce Insights. Learn more about Watson Commerce Insights and the roles it serves.

Payments, pricing and tax

PaymentsSolutions of this nature satisfy necessary capabilities in delivering a fully functioning E-commerce experience, and as such present natural integration opportunities with WebSphere Commerce.

If you are ready to build this kind of integration to WebSphere Commerce, you'll need access to the software. Get more technical details and learn how to get software on the Develop tab.

If your solution offers innovative insights or analytics that would help a merchandiser do their job more effectively,, integrate into Watson Commerce Insights. Learn more about Watson Commerce Insights and the roles it serves.

Product management and configuration

ConfigurationProduct Information Management systems (PIMs) commonly integrate to WebSphere Commerce, providing a feed of product data into the Commerce Management Center tooling so business users can enrich product data to make it ready for presentation on their web storefront. To get started on this kind of integration, you'll need access to the software. Get more technical details and learn how to get software on the Develop tab.

Product configuration or customization solutions also commonly integrate into WebSphere Commerce, but in a much different way. Sometimes they require integration which considers price. Other times, a simpler UI-based integration is all that's needed. To get started on this kind of integration, you'll need access to the software. Get more technical details and learn how to get software on the Develop tab.

If your solution offers innovative insights or analytics that would help a merchandiser do their job more effectively,integrate into Watson Commerce Insights. Learn more about Watson Commerce Insights and the roles it serves.

Search optimization

Search optimizationSearch solutions present a natural integration opportunity with WebSphere Commerce. While WC provides its own search capability, your search solution may offer unique or compelling features which add value and/or improve the customer experience. Your solution might augment, or replace, the search capability in WC. Ideally, your integration combines the best of both worlds, and presents a differentiated experience over any one single solution.

To get started on this kind of integration, you'll need access to the software. Get more technical details and learn how to get software on the Develop tab.

If your solution offers innovative insights or analytics that would help a merchandiser do their job more effectively,integrate into Watson Commerce Insights.Learn more about Watson Commerce Insights and the roles it serves.

Organic and inorganic search marketing is a powerful part of the marketing mix for many customers. The insight gleaned from search- related activities can be used within marketing systems of records for augmented segmentation and audience targeting. If your solution offers search marketing services, learn more about IBM Marketing Solutions, such as Digital Analytics, Silverpop, UBX, DDX and IBM Campaign & Interact (formerly Unica).

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