Skip to main content

IBM Watson Customer Engagement

Building Commerce solutions

Primary tab navigation

Customer-to-Business (C2B) with IBM Watson Customer Engagement

Today, business is more than B2B or B2C. It's also C2B. IBM recognizes the extraordinary diversity of solutions available to our clients that evolve their Watson Customer Engagement solutions to a C2B experience for their customers.

The Ready for IBM Watson Customer Engagement initiative is designed to maximize value for our customers by working with Independent Software Vendors (ISVs) who are interested in building repeatable, easy-to-consume integrations between their complementary solutions and IBM Watson Customer Engagement solutions.

We have an open ecosystem and you are encouraged to join. If you would like to see who is already part of our ecosystem:


New! Watson Customer Engagement Insights is the latest integration opportunity.

Learn more

Watson Customer Engagement Integration Opportunities! Want to know more? Download the FAQ

The Ready for IBM Watson Customer Engagement initiative is designed to create win for you, win for our customers, and win for IBM. By working together, we believe we create greater value for our shared customers at lower cost, which in turn benefits both our partners and IBM.

The first step is to take a look at our “Find Opportunities” tab above and consider the types of use cases you could enable by integrating with IBM Watson Customer Engagement products. You may also want to check out our “Market and Sell” tab to see the benefits of being a Ready for IBM Watson Customer Engagement Business Partner.

If you decide you want to proceed, the next step is to join PartnerWorld and become an IBM Business Partner. There's no charge and PartnerWorld includes many benefits to help you develop and sell your solutions.

Once you become a PartnerWorld member, determine the use case you want to pursue and the product you want to target using the “Find Opportunities” tab and continue left-to-right through the tabs above to learn more about integrating your solution. You may also want to explore the Software Technical support option as you prepare for development of your integration.

More resources

Not interested in pursuing Ready for IBM Watson Customer Engagement?

You might be interested in our Verified Business Partner Solution program

Live Chat is currently unavailable

The Live Chat service is usually available during normal business hours. Use the \"Contact us\" email link to send us an email now.