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Digital media marketing

Social media marketing, web content syndication, search engine optimization

Digital Marketing

Reach audiences faster - and with more relevant and compelling web-based communications and social media. Use web analytics to uncover valuable insights to improve the digital marketing and sales efforts by your firm. Increase your visibility and opportunity pipeline through search engine optimization and effective content marketing.

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    These are some of the ways digital marketing enhances engagement, improves interactions and generates leads. Evolving at a rapid pace, digital marketing includes an expanding array of tools, technoogies and disciplines, including:

    As an IBM Business Partner, you have unique access to a range of resources to help you build and refine a comprehensive digital marketing strategy along with tactics to position you for greater growth.

Explore PartnerWorld resources and benefits

PartnerWorld University - Digital Marketing Online Courses

Self-paced, complementary digital marketing courses are available to you at PartnerWorld University and then Search on "DMA."

As a PartnerWorld benefit, IBM has covered the cost for you to access these industry-leading Direct Marketing Association (DMA) courses. There are 44 courses within 13 modules to help you learn how to maximize your digital marketing efforts.

7 Truths of Marketing Resources

As IBM started to transform our marketing based on analytics, we learned seven simple, practical, but remarkably effective truths. The 7 Truths of Marketing are helping us transform our entire marketing culture. We hope that you can use them to transform yours. Learn more about this analytics-driven transformation through the following e-book and blog.

This offer is exclusive for MSPs and CSPs.

Get connected

Participate in community discussion forums to explore topics of common interest and debate solutions to shared problems.

Understand the basics

Learn the basics

  • learn the basics

    Compare and contrast some of the most popular platforms


  • Blogging

    Self-publish your own posts and see comments from your readers.

Search engine optimization

  • Search engine optimization

    Tailor your website to rank higher in search engine results.

Paid, owned and earned

  • Paid, owned and earned

    Enhance traditional tools like advertising and direct mail with new social channels.


  • twitter

    Share real-time updates in Tweets that are 140 characters or less.



  • Linkedin

    Stay connected to your business associates, share your expertise and make new contacts.


  • YouTube

    Upload, manage, and share video media publlicly or with your networks, and comment on the videos of others.



  • Facebook

    Post real-time updates to your network and connect and share with the people in your life.

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