IBM Application-Specific Licensing
The world continues to get "smaller" and "flatter." But something else is happening that holds fresh potential: The planet is becoming smarter — more instrumented more interconnected and more intelligent.
The technology is here. Your customers are ready. The time is now.
Delivering a total solution to the companies that count on you to help them thrive makes good business sense for you and for your customers. By bundling IBM® software into your solution, you provide your customers with all the software necessary to deploy, run and manage your application. IBM Application-Specific Licensing (ASL) provides you the vehicle to deliver your solution bundled with IBM software under one contract, to customers anywhere in the world* at a fixed price, and supported end-to-end by your organization.
* Certain countries may be excluded based on IBM's exclusive distribution arrangements.
Why ASL?
- Receive revenue and profit for the middleware your application drives.
- Bundle and tune IBM software with your products – with IBM help – so your clients get a low cost of ownership, high performance and reliability out of the box.
- Control your own sales cycle – deliver and price your solution for clients without having to coordinate with IBM.
- Reduce your development costs – deliver an optimized, differentiated and consistent solution to your customers.
- Broaden your market reach – leverage IBM channels to connect with new customer opportunities.
Why IBM Software?
Increase your solution value and market reach by integrating and licensing IBM middleware along with your own solutions. Integrate it...Bundle it...Sell it...All as part of a single solution to your customer. One contract. One face to your customer. One agreement that allows you to ship the IBM software as part of your solution to your customers around the world.
What will be in your solution?
As an ASL IBM Business Partner, you can bundle your solution with proven industry-leading IBM products that are based on open standards. The IBM software portfolio focuses on delivering solutions that meet your unique business needs now and into the future.
- IBM Business Analytics software
- IBM Industry Solutions software
- Information Management software
- IBM Collaboration Solutions (Lotus software)
- IBM Rational®: Software management
- IBM Tivoli®: Service management
- IBM WebSphere®: Integration and optimization
IBM software helps clients build the capabilities to transform their industries and, ultimately, the world. What’s your vision for your organization? Your industry? Your world? Getting the right software will be important. Because on a Smarter Planet, software matters.
Getting started with ASL
If you would like to learn more about Application-Specific Licensing from IBM, contact your IBM account manager, your ASL authorized distributor or visit Getting started with ASL/OEM.