5 Essential elements of data & analytics

Learn how to position IBM Analytics offerings and discover IBM’s go-to-market strategy with the 5 essential elements of data and analytics.

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IBM Vision 2017


Attend an IBM DataFirst Workshop

Deliver more value to your analytics clients and identify more opportunities with the IBM DataFirst Method - a consultative end-to-end engagement model.


Technical solutions

If you are selling to IT Architects, Data Scientists, Data Engineers, App Developers or Data Architects, navigate through the technical capabilities to locate the right product.

Advanced Analytics

Answer the toughest questions and uncover patterns.

Cloud Data Services

Transform and grow, while reducing IT costs.

Open Source

Where unstructured data goes to be understood.

Database Management

Improve data performance for multiple use cases.

Enterprise Content Management

Understand the incredible value of content.

Integration and Governance

Discover, enrich, integrate and manage data.

IBM Watson Data Platform

Making data simple and accessible to all.

Business solutions

Explore business solutions to solve problems for Line of Business, COOs, CMOs or CIOs.


Financial and Operational Performance Management

Drive financial process efficiency and optimize sales.

Risk Analytics

Make risk-aware decisions and drive better outcomes.

Industry solutions

Explore IBM Client Insight solutions tailored for industry buyers.


Create a superior customer experience.


Deliver cognitive solutions to predict life and financial events.

IBM Cloud for Financial Services

Ecosystem exchange of FinTech applications.

Wealth Management

Cognitive solutions that deliver faster ROI for any size clients.

Key resources to help you establish and grow your Analytics business

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IBM Analytics selling

Use these materials to help you sell IBM Analytics offerings.

Discover your prospect's compelling reason to act.

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Learn how to sell IBM Analytics, or prepare for a new role.

Access training courses for technical sellers & implementers.

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PartnerWorld University (PWU)

Keep up with changes in your field. Access tailored courses and learning roadmaps.

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IBM Analytics web seminars

Register for upcoming web seminars and access on-demand replays.